A product isn’t only about making it work functionally.
The brain has two parts that always work together: logic and emotions. quote
In order to truly capture users we need to stimulate both.
If the user is frustrated at something, that’s an occasion to delight them by filling that void.
A good way to do this is to connect with users as per Lean startup but another way is to share the same need and build it for yourself. Just don’t make something that already exists. People want comfort. They want you to take their worries away.
But they also want to be empowered A story is a deal.
Exceed expectations.
Note that users won’t necessarily be able to express those needs. The mom test
Chrome’s behavior is a good example.
And godamnit don’t try to extract every penny out of people, they’ll feel it!
Product delight is almost the most important thing about the app. Users will share it, stay loyal etc. Just don’t do things just for the visual effect, most of the app should be useful.
How to create that connection with the user?
Motivational segmentation is the best way to separate users and take care of their needs. It can be hard to figure those out, observe and talk with users but mostly, try shit Lean startup
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