“We absorb something into our identity when we have the feeling it will bolster us” “offer the logic of language and story”
“When we work together with someone, our stories merge”
“Active belief”

We are rational creatures, and we run on stories.

Stories of business being about crooked thieves are false. Use capitalism the right way make a new story. Business is part of us from before capitalism. opinion
We desperately need this in our times to replace outdone Gods.

A story needs an obstacle and a goal like in story of separation.
Humans are uniquely social animals who help each other out in our nature, even unprompted toddlers.
Our story world is so important we sometimes choose it over out own lives, this comes from our groups being so big today that we lose sense of how we matter. Feeling well connected and having status literally makes you more healthy.

We align to the world view of the one we interact with often, then remember this distorted view without realizing if we align with them.

Multiple identities: parent, buddhist, etc, when applied it enhances certain characteristics of our personality. Ppl adapt their belief to the party’s rather than the opposite, and don’t realize. We treat the group as ourselves. Sharing emotions together enhances this.

idea wake architects up to their different vision of beauty than the general populace (plz stop making grey blocks, preference for which rises with the studies)

-> to motivate others don’t use money, use identity insight

Amazing stories… Treat ppl like human beings at work centers (they will feel it if you try to squish them like a lemon), same for your customers, helping them is so important.
And on the other side, humans are not just greedy goblins. We care most about being fairly and honestly recognized by our company (status), not about money, although bonuses can motivate too. The most significant element for performance is recognition so make sure it’s there.
For make no mistakes, status and hierarchies are a thing and we look for signals of those, even subconsciously. We need to feel like we have agency.
Competition is comparison is recognition and status.
Ppl wanna be the hero of their story. Small group, big impact, recognition potentially
This is the issue with extreme capitalism and with communism.

We also like to be seen as altruistic and good by others, so give space for that. A brand needs to have a north star but they can lie.
So many things fit into story. The watch you have, phone, clothes… Just to tell a story of status. We make up our own story lying about the truth even if it’s different from why we do it. An ad convinced you doesn’t sound good.

Stories, for instance Harry Potter, are about the underdog rising up. Powerful obstacles, but good heart, and succeed eventually, they won’t give up. Most ppl will identify with this, so it’s well used. But this goes further, our memories get updated to fit and we mostly remember good grades. Whatever is seen as good locally, ppl will think they have it and not realize. We enhance our qualities but underestimate our status.
You can’t claim status or ppl will put you down (tyranny).

We follow older people like us to gain status as they did. Think what the cavemen did.
But what we believe about our abilities does affect them lucifer

The status of leaders depends on how they themselves give status to the team, how successful they are, how fairly they give the resources out. But it matters what behavior they reward.
And people will defend their group identity. Furthermore, having an even enemy will be good for motivation