Good quick read for understanding what makes users tick with different products.
Interesting prospect: humans get hooked because of the way we used to hunt game with anticipation for reward. So walking/running for 8 hours after an animal until it collapses from exhaustion thanks to our biological advantage.
Are humans so basic to be mostly lead through our base instincts and choosing the most convenient product always bc we’re lazy, what society have we made?
Apparently all you have to say to someone is “but you are free to accept or refuse” and bam they’ll do it to assert their free will.
This is another manipulation book it seems.