Based on the book by apollo:

Overall don’t expect sales to just work easily. You need to be persistent, merciless, focusing on those that match your ICP the most the most, automate the rest.
There are a lot of salesman around. Multiple channels help. Calling multiple times.
Keeping linkedin alove.

  • connect with people really to see from their perspective, their needs and how it can fit without forcing.
  • it’s harder than before to get a sales through mails etc, it’s recommended to send multiple mails and have different channels like calling combined, linkedin
  • contact based: one person, account is company
  • make sure it’s for the right role exactly
  • ask permission for their time, warm up via email before, have the research preped, see if they have that problem
    • can I ask a quick question?
  • leave a voicemail referencing the email if they dont’ answer
  • for emails check out the open rate etc
  • linkedin: have 3-5 themes and 3 audience that correspond to your ICPs
    • get some mystery going, try to get reactions
  • use subdomain/adjancent domains and warm them up, go to https://www.namecheap.com/ and https://postmaster.google.com/u/0/managedomains the email sending has to be natural
  • tracking link subdomain?