Good book with the clear 6 principles, if you must only read one book on how we are influenced this is that one.
Take away: humans are meant to help each other out, and any influence trick is just understanding those tendencies. Some abuse them and they should be abored.
But if you’re given, you want to give back.
You will respect authority.. Etc, etc there are rules that apply to how we work, all of us in the same way, and this book nicely describes them.